Blockchain development + cultural tourism related
In the past two decades, the tide of Internet has swept all walks of life. Between the integration and collision, the integration and remodeling of the industry is in progress. In this process, the word blockchain has gone through ups and downs for several times, and once again appears on the crest of the waves. What is the relationship between the cultural tourism industry and the blockchain?
The emergence of blockchain technology has opened up a new field of vision for cultural tourism research, which can fundamentally change the existing tourism business relationship. For example, non intermediation will promote the structural change of tourism industry; in terms of transaction cost, blockchain will reduce the cost in some areas, such as communication cost, while the cost in some areas will increase, such as the need to record every transaction; Blockchain technology will affect the internal and external organization process and management structure of tourism enterprises, and ultimately affect the level of competitive advantage of enterprises; in terms of relationship network, it will realize the direct communication between customers and tourism service providers, change the market structure, gather information, and provide advantages for companies that have dominated the market.
In China, there are few researches on the combination of blockchain and tourism. However, some scholars have proposed that the future development of tourism depends on the change of people's thinking mode. Many new technologies emerging in the tourism field, such as smart hotels, smart scenic spots and blockchain, have begun to have a profound impact on the development of tourism. The emergence of artificial intelligence and blockchain technology has brought attractive tourism products and innovative management means to the tourism industry, spawned a new business operation mode of tourism enterprises, reshaped the way of information communication between enterprises and consumers, and brought challenges to the traditional tourism industry. Tourism enterprises should embrace new technologies and adapt to the new environment in order to obtain new opportunities in the digital era.